March 2025 – Monthly Q&A

Hello and welcome to the March 2025 Q&A video in Nurture Club.

This month, we received three questions. So, let’s dive in and take a look at them.

“I’m using MailerLite’s free version and struggling to create a branded template. Do you have any ideas, or do I need to upgrade?”

MailerLite locks away most of its templating features behind a paid subscription. At the time of recording, the minimum paid subscription to access the features is $9/m if you have 500 subscribers or less.

I appreciate that another paid subscription isn’t always something people want to add to their ever-growing list of outgoings. So, there is a workaround where you can create a simple branded template with a free account. We’ve helped several customers with this already.

To make this accessible for everyone, I’ve recorded it as the March monthly tutorial in Nurture Club. You can head over to the Monthly Tutorials section or click the link in the transcript below this video to see it.

Link:

• Creating a branded template using MailerLite’s free plan

“Do I need to create a different template for mobile users?”

If you’d asked me this question 10 or 15 years ago, I’d have said yes.

However, with the rapid changes in technology and the importance that (almost) every software company has placed on designing for mobile first, it’s not something that is strictly necessary now.

As with any design, you should be testing on mobile devices. At minimum, test your email template on an iPhone and an Android device.

It would be helpful to test how your template displays in multiple email accounts and apps on each device. Mel and I created accounts on each major email platform, and we use a few different apps to access them on our test devices.

From a testing perspective, we can see exactly how an email appears on each platform, and we can easily compare dark mode and light mode to see if there are any issues.

As long as your template is responsive, you shouldn’t have any issues with mobile devices.

If you do find a problem when testing, you should adapt your template and think “mobile first”, just like you do when creating a website.

“What should be in my email footer, aside from the unsubscribe link?”

Your footer can feature as much content as you like.

We keep things relatively simple with our email footers.

Firstly, we’ll have a short description that lets readers know why they’ve received the email – e.g. they signed up to our email list on our website.

Next, we might include links to other relevant services or content for our readers.

We have an unsubscribe link, which is mandatory under email laws. However, I will add that it’s possible to customise this depending on the type of emails you’re sending. For example, you might want to create an additional custom unsubscribe link that allows someone to opt out from receiving a weekly newsletter or product update but still receive the rest of your emails.

The other mandatory element is to include your business address. We add a little note next to ours that says postcards can be sent here. From time to time, it’s fun to actually receive a cool postcard from our customers!

In terms of other elements you could include, you might want to add links to your social media profiles, a link to your latest blog post or podcast episode, and so on.

Your footer can be as busy as you want it to be. I’ve always found that the best results come when you have a little information, but you don’t go overboard. It’s important not to take attention away from the great content you share in your emails!

Okay, that’s the end of the questions for this month.

There’s a transcript under the video if you’d prefer to read the answers.

If you’d like us to answer your burning questions next month, make sure you submit them to us. You can do this on the Q&A videos page and also via email at support@nurturecopy.com.

Hope you have a wonderful day ahead!

You’re awesome.

Take care.